An idea can change your life...
No, we aren't talking about one of our clients here. The management of Think out of the Box has decided firmly on this one and i wouldn't dare to go against it. We would strictly not be discussing work on this blog. This blog simply aims at simplifying simple things.
Let's just Uncomplicate...
There are a million ways for an ad agency to be termed as a Big Ad Agency...
Extensively appropriate N.B.D, Reverse disintegration, Maximum utilisation of available resources, Existing client delight. Widespread cost-effective publicity, Capitalising on successful campaigns, ingenious concepts, cheap prices, quick flawless artworks, sweet talking client servicing executives, heretic copywriters, Timely vendor monetary gratification, Enormous expansion this list is endless. We probably use each and every nook of the book called, "How to be a Big Ad Agency".
That's my job. That's my promise.
There are two people, two indiviuals in Think Out of the Box comunications Pvt. Ltd. that believe "To be a big ad agency, we simply need to Think Big, Think Out of the Box..."
This is their story...
"I think it's time we start something of our own", Suhail said. "Are you sure it's the right time", Suhas asked. Suhail thought for a second, he knew the answer but chose to remained silent.
He trusted Suhas's word as much as he trusted his own instincts. This session of Suhail's question & Suhas's counter question had survived a long time. Usually, the conversation of a brilliant idea starts with a bang, then continues for some time, then there's analysis, followed by discussions, more analysis continues, followed by predictions & projections, then some more analysis and finally everybody suffers due to "Paralysis of Analysis".
Suhail had the uncanny knack of popping this question when least expected by Suhas. Over the phone, while chatting on messenger, during smoke breaks, at 12:09 am on new year's eve and once even while changing a flat tyre. He never gave up.
Suhail had found the right busines partner,
Suhas did not seem convinced but Suhail never gives up...
Suhas, on the other hand, is more calm and composed, very difficult to convince, very orthodox yet creatively very strong. He will let you take the first step, but he'll silently always be behind you. Through thick & thin, in ups & downs, he will tell you that a left is right if that is the way it actually is. He has seen a lot. Had seen all there was to see, in the last 12 years. 12 years of advertising. the bright side, the dark side & the grey side. Who else would know, that forming an advertising agency is not just an idea. It is a process...
The glamour, the unlimited expense accounts, the exhilarating lifestyle - all these popular portraits of working in a big advertising agency are all misleading. Advertising is demanding, challenging, hard-work. It is may be interesting and fulfilling at times but advertising always requires a mix of personal abilities, considerable business skills, and an ability to work under tremendous pressure to meet deadlines and that's just the beginning. Suhas Knew all this.
Suhas had found the right busines partner,
Suhail was in a hurry but Suhas was patiently waiting for the right time...
"I think we should start our advertising agency now" said Suhas, "Great, i have a name in mind", Suhail promptly replied. Was it Suhail's Business acumen & never give up spirit or was it Suhas's experience, accurate timing & enormous support which ignited the fire to start this company, we shall probably never know. It was 27th February 2007. Think Out of the Box was born...
Four years ago, we started with four people in a one hundred and forty square feet rented place.
Today, working in a 700 plus squarefoot office comprising of four distinct depatments and five different divisions. After multiplying our business seven times over in the last four years...
We still think we have just started...
Regards,
Samit.
No, we aren't talking about one of our clients here. The management of Think out of the Box has decided firmly on this one and i wouldn't dare to go against it. We would strictly not be discussing work on this blog. This blog simply aims at simplifying simple things.
Let's just Uncomplicate...
There are a million ways for an ad agency to be termed as a Big Ad Agency...
Extensively appropriate N.B.D, Reverse disintegration, Maximum utilisation of available resources, Existing client delight. Widespread cost-effective publicity, Capitalising on successful campaigns, ingenious concepts, cheap prices, quick flawless artworks, sweet talking client servicing executives, heretic copywriters, Timely vendor monetary gratification, Enormous expansion this list is endless. We probably use each and every nook of the book called, "How to be a Big Ad Agency".
That's my job. That's my promise.
There are two people, two indiviuals in Think Out of the Box comunications Pvt. Ltd. that believe "To be a big ad agency, we simply need to Think Big, Think Out of the Box..."
This is their story...
"I think it's time we start something of our own", Suhail said. "Are you sure it's the right time", Suhas asked. Suhail thought for a second, he knew the answer but chose to remained silent.
He trusted Suhas's word as much as he trusted his own instincts. This session of Suhail's question & Suhas's counter question had survived a long time. Usually, the conversation of a brilliant idea starts with a bang, then continues for some time, then there's analysis, followed by discussions, more analysis continues, followed by predictions & projections, then some more analysis and finally everybody suffers due to "Paralysis of Analysis".
Suhail had the uncanny knack of popping this question when least expected by Suhas. Over the phone, while chatting on messenger, during smoke breaks, at 12:09 am on new year's eve and once even while changing a flat tyre. He never gave up.
Suhail had found the right busines partner,
Suhas did not seem convinced but Suhail never gives up...
Suhas, on the other hand, is more calm and composed, very difficult to convince, very orthodox yet creatively very strong. He will let you take the first step, but he'll silently always be behind you. Through thick & thin, in ups & downs, he will tell you that a left is right if that is the way it actually is. He has seen a lot. Had seen all there was to see, in the last 12 years. 12 years of advertising. the bright side, the dark side & the grey side. Who else would know, that forming an advertising agency is not just an idea. It is a process...
The glamour, the unlimited expense accounts, the exhilarating lifestyle - all these popular portraits of working in a big advertising agency are all misleading. Advertising is demanding, challenging, hard-work. It is may be interesting and fulfilling at times but advertising always requires a mix of personal abilities, considerable business skills, and an ability to work under tremendous pressure to meet deadlines and that's just the beginning. Suhas Knew all this.
Suhas had found the right busines partner,
Suhail was in a hurry but Suhas was patiently waiting for the right time...
"I think we should start our advertising agency now" said Suhas, "Great, i have a name in mind", Suhail promptly replied. Was it Suhail's Business acumen & never give up spirit or was it Suhas's experience, accurate timing & enormous support which ignited the fire to start this company, we shall probably never know. It was 27th February 2007. Think Out of the Box was born...
Four years ago, we started with four people in a one hundred and forty square feet rented place.
Today, working in a 700 plus squarefoot office comprising of four distinct depatments and five different divisions. After multiplying our business seven times over in the last four years...
We still think we have just started...
Regards,
Samit.
Suhas Parte, Suhail Syed, Mrs. Zainab Suhail Syed & Mrs. Megha Suhas Parte
at Suhail & Zainab's wedding on 28th October 2010.
3 comments:
What a way to start thinking out of the box...
Liked the simplicity and honesty in writing. Maybe not much creatively inclined but definitely interestingly engrossing.
" We don't want to be creative, We just need your brand to sell", coming soon on the Big Picture "Need Vs Want" by Chaitanya Joshi...
Regards,
Samit
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