Prelude to Think Tank...

It started on 7th November 2008. This feeling of "Let's do something about it" was present even before then. However, everything has a time and there is a great need to do everything on time. Not before, not after, just right on time. When we do something before time, it may sound amateurish, unconvincing and not properly thought of. As against, when we do something after it's time has passed away, it simply loses it's importance. Everything has to be done just right on time.

This is not an easy task. A lot of thought and planning has to go into doing things on time.
A lot of "Think, Commit & Deliver" has to go into meeting deadlines effectively without compromising on the desired end result.

Think, Commit & Deliver.
This concept holds true to every possible situation in every persons life.
Be it a Marketing manager motivating his team or a father discussing with his son his future plan's or be it a housewife deciding what she will make for dinner tonite or a common man thinking what to do about his impending retirement, house rent, increasing inflation, daughter's marriage, younger son's education or that ever increasingly floating interest rate on his home loan.

Think, Commit and deliver simply means that we have to think before everything. Think before every spoken word and every action. Realise the pro's and the con's. Then we commit, if we have thought of the situation then the commitment of a solution to the issue seems relatively easy.
Trust me on this one. Commit only what is possible. It is better to commit less and deliver more than to commit the sky and give huge mountains. Mountains are huge, reaching the top of a mountain transcends into reaching the pinnacles but the mountains will never reach the sky. How about committing some hills and delivering a huge mountain. Sounds better.
Then comes the delivery. This is considered the most difficult task. We have a saying here in India " Bol Bachchan, Baat karna aasan hain, kaam karna mushkil".
Meaning, it's easier to talk and difficult to put it into action. "Easier said than done". We believe that if the thought process is clear, committing is easy and delivery is even easier. Simple.

Here at Think Out of the Box, i am not a copywriter. Infact, i can't even remotely write, I could have just requested my copwriter Chaitanya Joshi that we need to get a blog, get a logo done for the same, have a baseline, write something interesting, somthing with a deep thought behind, this is our showcase and we need to just kill it. Chaitanya, we have to get this done in a quickie because everybody is in a hurry and we have to make an impression here "We just have to kill it"
"Ho jayega Samit, tension mat lena, main hoon naa..."
I am 100% confident that this would be his reply. He would have simply killed it and that too within the given deadline. So, let me introduce you to all the people at Think out of the Box who Think, Commit & Deliver. There were problems, there were issues, there were late-nights, there was immense pressure and there were strict and real steep dealines to be met and these folks just killed it...

Suhail Syed (Managing Partner)
Suhas Parte (Managing Partner)
Samit Samant (That's me there...)
Chaitanya Joshi (Copywriter)
Sahil Agwan (Client Servicing Executive)
Dhananjay Pawar (Senior Visualiser)
Pankaj Pardhi (Senior Visualiser)
Namdev Kamble (Senior Visualiser)
Nitin Kharat (Visualiser)
Sandesh Pawar (3D, AV concept & editing, Stalls & Events co-ordination & execution)
Riyaaz Sayed ( Printing & Merchandising, Finance Manager)
Taufeeq Sayed (Accounts)
Nilesh (Office Assistant)
Amol (Office Assistant)
Kishore (Office boy)

This is the Think Tank Team. People from every faces of life.
At Think Tank we will not start with dealing with "The bigger issues", "The larger concerns", "The let's make a difference phenomena" because everybody else is trying to do it since freedom, back then since 1947. Personally speaking, I think we should try solving small problems first because a large problem is just a number of small problems all clubbed together. We solve the small concerns and the larger issues will get solved automatically. This is just my view point. It may or may not hold true. But what is the harm in trying. What is the harm in thinking. What do you and i have to lose if we simply Think out of the Box.


Warm Regards,
Samit.